--- title: The Importance of a Communications Strategy for your Incentive Travel Trip description: This blog outlines the importance of a communications strategy for incentive travel trips. It can often be overlooked for budgets, planning and eligibility, however it's equally as important as all of the physical preparation of an incentive travel trip. image: https://www.penguins.co.uk/hubfs/Blog%20header%20.png --- Want to talk about your event? give us a call on: [+44 (0)1753 833 811](tel:+441753833811) *x* [![Penguins Events Ltd](https://www.penguins.co.uk/hs-fs/hubfs/Penguins-sep16/images/logo.png?width=193&height=40&name=logo.png "Penguins Events Ltd")](https://www.penguins.co.uk/) ** ** ### Contact us ** ### Subscribe # The Importance of a Communications Strategy for your Incentive Travel Trip 21 Mar 2019 | by [Ami Dorkings](https://www.penguins.co.uk/incentive-travel-blog/author/ami-dorkings) communications strategies are created with the intention to build trust, [engage employees](https://www.penguins.co.uk/blog/3-simple-methods-to-engage-employees-in-2019) and manage expectation. However, when planning an incentive travel trip, a communication strategy is commonly overlooked; the focus being on the budget, planning and eligibility. Internal communication should not be neglected; if you want buy in from your employees you essentially have to market the [incentive travel](https://www.penguins.co.uk/events/incentive-travel) trip to your 'internal customers'. ## Easy Dispersal of information  Internal customers, otherwise known as employees, need to have every bit of relevant information at their disposal. Creating a communications strategy enables easy dispersal of information. Incentive travel programs include a huge amount of information, from flight details and dietary information, to itineraries and e-tickets. It is important that all this information be communicated correctly. Registration apps are an effective method of dispersing information to a large group of people; they are easily customisable, accessible and eco friendly.  ## Standardised method of communicating A communication strategy creates a standardised method of communicating with your internal customers. Planning an incentive travel trip is no mean feat; it takes a lot of organisation and cooperation. Having a communication strategy takes the control away from the customer – this is vital when organising and incentive travel trip. The customer should not dictate how best to communicate, because if everyone was to choose how to communicate, there would be so many lines of dialect. The organisers should communicate the information through one standard channel, reducing confusion. ## Build excitement  Leading up to the incentive travel trip it’s important that employees are excited. Implementing a successful communications strategy prior to the trip will increase staff morale and motivation. Creating a motivated atmosphere in the lead up to the incentive trip will encourage [productivity](https://www.penguins.co.uk/blog/how-employee-engagement-drives-productivity) and therefore output. You could send out information packs to the customers detailing their trip, create a WhatsApp group to keep everyone informed or send pictures from the destination to get the customers excited. ## post event communication Having a communication strategy is important prior to the incentive trip but incentive planners often neglect the post-event communication strategy. It is critical not to ostracise the customers that do not win a place on the trip, ensure that they feel included; it will perhaps [motivate](https://www.penguins.co.uk/incentive-travel-blog/5-tips-on-how-to-motivate-employees) them to try harder to earn a place on the trip next time. Equally, the communications strategy should keep momentum going ahead of the next incentive travel trip. Do not let the excitement diminish; make sure that there are reminders of the trip to [incentivise employees](https://www.penguins.co.uk/incentive-travel-blog/the-importance-of-rewarding-and-recognising-employees) to continue to work hard in order to win a space on the next trip. Implementing a communications strategy for your incentive travel trip is just as important as any other aspect of planning the trip. Without effective communication, customer excitement levels may not be as high, mistakes can be made and information not correctly distributed. Planning and incentive trip is a big task and takes a huge amount of planning. A communication strategy enables things to run far more smoothly. To make sure your incentive travel trip runs even more smoothly, download our free incentive travel checklist and avoid any last minute panic.  [![Incentive Insight Issue 2 Website Ad](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2503545/interactive-139324206990.png) ](https://www.penguins.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLKr1axFn6IzpiZ5RuLtjq6ZHkY13%2FScUdLECP0%2B4EyKHAaX2MMoLQCxu7%2BMTx6BRKb4rS10GKinq%2B5oG5uk5l1oujbaPWM1mODrt2%2B4J9pm6%2B9osyneRcc3CZ0sLiUkIJm7m6T8yp%2B2UJbsMN8KpTIo%2FsjjUOmH3z8qazrFMy28yeg%2FpgPUwAqyAi1O0SXx9NZSn1SQbM1h41I%3D&webInteractiveContentId=139324206990&portalId=2503545) ![Ami Dorkings](https://www.penguins.co.uk/hubfs/RS9562_Ami%20Dorkings%201%20(1).jpg) #### By Ami Dorkings [More articles](https://www.penguins.co.uk/blog/author/ami-dorkings) by Ami Dorkings [< back to blog](https://www.penguins.co.uk/blog) - [Reward and Recognition, Incentives](https://www.penguins.co.uk/incentive-travel-blog/topic/reward-and-recognition-incentives) - [Employee Motivation](https://www.penguins.co.uk/incentive-travel-blog/topic/employee-motivation) - [Productivity](https://www.penguins.co.uk/incentive-travel-blog/topic/productivity) #### RECOMMENDED POSTS [How To Get Your CEO To Take Reward And Recognition Seriously](https://www.penguins.co.uk/incentive-travel-blog/how-to-get-your-ceo-to-take-reward-and-recognition-seriously) [How To Make Your Incentive Sustainable](https://www.penguins.co.uk/incentive-travel-blog/how-to-make-your-incentive-sustainable) [Travel incentives: looking to the past to predict the future](https://www.penguins.co.uk/incentive-travel-blog/travel-incentives-looking-to-the-past-to-predict-the-future) [Conscious incentive travel in a post-pandemic landscape](https://www.penguins.co.uk/incentive-travel-blog/conscious-incentive-travel-in-a-post-pandemic-landscape) [Are people more incentivised for trips when they can bring a partner?](https://www.penguins.co.uk/incentive-travel-blog/are-people-more-incentivised-for-trips-when-they-can-bring-a-partner) #### SHARE THIS BLOG POST: [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.penguins.co.uk%2Fincentive-travel-blog%2Fthe-importance-of-a-communications-strategy-for-you-incentive-travel-trip%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.penguins.co.uk%2Fincentive-travel-blog%2Fthe-importance-of-a-communications-strategy-for-you-incentive-travel-trip%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.penguins.co.uk%2Fincentive-travel-blog%2Fthe-importance-of-a-communications-strategy-for-you-incentive-travel-trip%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=The%20Importance%20of%20a%20Communications%20Strategy%20for%20your%20Incentive%20Travel%20Trip) ### Like what you've read? [SUBSCRIBE](https://www.penguins.co.uk/incentive-travel-blog/the-importance-of-a-communications-strategy-for-you-incentive-travel-trip#) [![Penguins Logo](https://www.penguins.co.uk/hs-fs/hubfs/Penguins%20(2023)/RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png?width=1434&height=480&name=RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png "Penguins Logo")](https://www.penguins.co.uk/) © penguins 2026 ### Services [event management](https://www.penguins.co.uk/services/event-management) [event production](https://www.penguins.co.uk/services/event-production) [event digital](https://www.penguins.co.uk/services/event-digital) [corporate events](https://www.penguins.co.uk/corporate-events) [reward and recognition](https://www.penguins.co.uk/services/reward-and-recognition) ### Events [conferences](https://www.penguins.co.uk/events/conferences) [sales kick-offs](https://www.penguins.co.uk/events/sales-kick-offs) [product + brand](https://www.penguins.co.uk/events/launch-events) [experiential](https://www.penguins.co.uk/events/experiential) [gala dinners](https://www.penguins.co.uk/events/gala-dinner) [incentive travel](https://www.penguins.co.uk/events/incentive-travel) [awards](https://www.penguins.co.uk/events/award-ceremonies) [exhibitions](https://www.penguins.co.uk/events/exhibitions) ### [Results](https://www.penguins.co.uk/results) ### [About Us](https://www.penguins.co.uk/incentive-travel-blog/the-importance-of-a-communications-strategy-for-you-incentive-travel-trip#) ### Clients [professional services](https://www.penguins.co.uk/sector/professional-services-events)[automotive](https://www.penguins.co.uk/sector/automotive-events)[healthcare](https://www.penguins.co.uk/sector/healthcare-events)[retail](https://www.penguins.co.uk/sector/retail-events) ### [Case Studies](https://www.penguins.co.uk/case-studies) ### [Events Blog](https://www.penguins.co.uk/blog) ### [Travel Blog](https://www.penguins.co.uk/incentive-travel-blog) ### [About Us](https://www.penguins.co.uk/about-us) ### [Contact Us](https://www.penguins.co.uk/incentive-travel-blog/the-importance-of-a-communications-strategy-for-you-incentive-travel-trip#) - [**01753 833811](tel:+441753833811) [GET IN TOUCH](https://www.penguins.co.uk/incentive-travel-blog/the-importance-of-a-communications-strategy-for-you-incentive-travel-trip#) - Midlands - [212 Ikon Estate Droitwich Road Hartlebury DY10 4EU](https://goo.gl/maps/8nHHjJh9LKu) - [**Find on map](https://goo.gl/maps/8nHHjJh9LKu) - London - [8 Dean Street Soho London](https://goo.gl/maps/8nHHjJh9LKu)[W1D 3RW](https://goo.gl/maps/8nHHjJh9LKu) -  [**](https://goo.gl/maps/8nHHjJh9LKu) [![Penguins Incentive Travel](https://www.penguins.co.uk/hs-fs/hubfs/Design_By_Blend/Homepage/penguins-incentive-travel-logo-revs.png?width=141&name=penguins-incentive-travel-logo-revs.png "Penguins Incentive Travel")](https://www.penguins.co.uk/events/incentive-travel) [Privacy Policy](https://www.penguins.co.uk/privacy-policy) | [Cookies](https://www.penguins.co.uk/cookies) Website by Blend