--- title: 4 key reasons for hosting a virtual event description: With an increasing need for virtual events, Penguins have come up with 4 key reasons why you should host one. Read our blog to find out more. image: https://www.penguins.co.uk/hubfs/virtual_event_header.jpg --- Want to talk about your event? give us a call on: [+44 (0)1753 833 811](tel:+441753833811) *x* [![Penguins Events Ltd](https://www.penguins.co.uk/hs-fs/hubfs/Penguins-sep16/images/logo.png?width=193&height=40&name=logo.png "Penguins Events Ltd")](https://www.penguins.co.uk/) ** ** ### Contact us ** ### Subscribe # 4 key reasons for hosting a virtual event 23 Mar 2020 | by [Anthony Kelly](https://www.penguins.co.uk/blog/author/anthony-kelly) There is no denying that there's something particularly special about attending a live event or conference. The experience of a new environment, the buzz that emanates from the humdrum of participants as they build their networks and share knowledge, the silence that falls upon a packed audience as they hold onto every word of their keynote speaker and the brand noise that is created as participants snap pics and share across their social media accounts. ![Virtual_Event_Broadcasting (1)](https://www.penguins.co.uk/hs-fs/hubfs/Virtual_Event_Broadcasting%20(1).jpg?width=1400&name=Virtual_Event_Broadcasting%20(1).jpg) All these aspects and more, make live events one of the top marketing and communications channels for both internal and external audiences. However, there are a whole host of reasons that can make a live event or conference a challenge that is not worth the risk. Recently, we have seen examples of events being cancelled due to external factors. But there is a solution. [Virtual events are becoming increasingly popular ](https://www.penguins.co.uk/blog/the-benefits-of-virtual-events)as businesses and brands still wish to leverage the power of a group communicating simultaneously on a wide scale, whilst mitigating the challenges that can be faced by live events. **1. Travel restrictions** Several factors can impact travel, from internal business policies, budget restrictions, political situations to natural occurrences and disasters (flashback to the Icelandic volcano eruption). If you know that a portion of participants will be impacted or that it is a safer option for all participants, it may be worthwhile exploring the option of hosting a virtual event. **2. Cost savings** Although we recommend that events and communications should always be viewed as an investment as opposed to a cost, there are often occasions where removing the need for participants to travel large distances, stay in hotel rooms or have their taxis or food drinks covered by expenses could allow funds to be diverted elsewhere. With a virtual event, a smaller team is required to organise the broadcast itself, and participants may not even need to leave their place of work. **3. Attracting a global audience** Getting everyone to a single location is a big ask, with varying time zones, targets and costs for different divisions or international offices. This is where having the benefit of instantaneous video broadcasting over high-speed internet can alleviate the woes of trying to get Vancouver and Venice in the same room. Additionally, if you’re trying to launch, sell or demonstrate something, the people 12 hours ahead of you can simply log on from their living room, rather than miss an event that would be prohibitively expensive or take them out of the office for too long. **4. Sustainability** [Organisations are under consistent scrutiny when it comes to reducing waste and lowering carbon emissions](https://www.penguins.co.uk/blog/5-tips-to-increase-sustainability-at-your-event), with some even measured on their travel and energy expenditure. By removing the need to fly, take the train or drive and then stay in a hotel room or visit a gigantic events space; smart organisations can offset their carbon footprint against their lack of event attendance. This also works for organisations who are hosting the event too. ![IMG_3386](https://www.penguins.co.uk/hs-fs/hubfs/IMG_3386.jpg?width=487&name=IMG_3386.jpg) Despite these advantages, virtual events don’t come down to either/ or. There are still benefits to turning your live event into a virtual one and hosting a smaller event for more important stakeholders or taking a virtual event and making it into a much larger, less frequent event (think company anniversaries, big announcements, major product launches). The key thing to remember is that at Penguins**,** we’re used to delivering large and small virtual events with short lead times that leverage our extensive events experience, access to state-of-the-art digital broadcasting technology and completely in-house delivery at our multi-studio complex in the UK. Oh, and we’ll customise your event completely to your requirements. We do say anything’s possible after all... ![Anthony Kelly](https://www.penguins.co.uk/hubfs/Design_By_Blend/Blog/Authors/anthony.png) #### By Anthony Kelly Head of New Business Marketing[More articles](https://www.penguins.co.uk/blog/author/anthony-kelly) by Anthony Kelly [< back to blog](https://www.penguins.co.uk/blog) - [Virtual Events](https://www.penguins.co.uk/blog/topic/virtual-events) #### RECOMMENDED POSTS [Why event marketing is important to your event's success](https://www.penguins.co.uk/blog/why-event-marketing-is-important-to-your-events-success) [How to incorporate wellbeing into your virtual event](https://www.penguins.co.uk/blog/how-to-incorporate-wellbeing-into-your-virtual-event) [four techniques that will make your virtual event stand out](https://www.penguins.co.uk/blog/4-techniques-that-will-make-your-virtual-event-stand-out) [Top tips for hosting a virtual event](https://www.penguins.co.uk/blog/top-tips-for-hosting-a-virtual-event) [Why live broadcasts and virtual events are the new norm](https://www.penguins.co.uk/blog/why-live-broadcasts-and-virtual-events-are-the-new-norm) #### SHARE THIS BLOG POST: [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.penguins.co.uk%2Fblog%2F4-key-reasons-for-hosting-a-virtual-event%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.penguins.co.uk%2Fblog%2F4-key-reasons-for-hosting-a-virtual-event%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.penguins.co.uk%2Fblog%2F4-key-reasons-for-hosting-a-virtual-event%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=4%20key%20reasons%20for%20hosting%20a%20virtual%20event) ### Like what you've read? [SUBSCRIBE](https://www.penguins.co.uk/blog/4-key-reasons-for-hosting-a-virtual-event#) [![Penguins Logo](https://www.penguins.co.uk/hs-fs/hubfs/Penguins%20(2023)/RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png?width=1434&height=480&name=RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png "Penguins Logo")](https://www.penguins.co.uk/) © penguins 2026 ### Services [event management](https://www.penguins.co.uk/services/event-management) [event production](https://www.penguins.co.uk/services/event-production) [event digital](https://www.penguins.co.uk/services/event-digital) [corporate events](https://www.penguins.co.uk/corporate-events) [reward and recognition](https://www.penguins.co.uk/services/reward-and-recognition) ### Events [conferences](https://www.penguins.co.uk/events/conferences) [sales kick-offs](https://www.penguins.co.uk/events/sales-kick-offs) [product + brand](https://www.penguins.co.uk/events/launch-events) [experiential](https://www.penguins.co.uk/events/experiential) [gala dinners](https://www.penguins.co.uk/events/gala-dinner) [incentive travel](https://www.penguins.co.uk/events/incentive-travel) [awards](https://www.penguins.co.uk/events/award-ceremonies) [exhibitions](https://www.penguins.co.uk/events/exhibitions) ### [Results](https://www.penguins.co.uk/results) ### [About Us](https://www.penguins.co.uk/blog/4-key-reasons-for-hosting-a-virtual-event#) ### Clients [professional services](https://www.penguins.co.uk/sector/professional-services-events)[automotive](https://www.penguins.co.uk/sector/automotive-events)[healthcare](https://www.penguins.co.uk/sector/healthcare-events)[retail](https://www.penguins.co.uk/sector/retail-events) ### [Case Studies](https://www.penguins.co.uk/case-studies) ### [Events Blog](https://www.penguins.co.uk/blog) ### [Travel Blog](https://www.penguins.co.uk/incentive-travel-blog) ### [About Us](https://www.penguins.co.uk/about-us) ### [Contact Us](https://www.penguins.co.uk/blog/4-key-reasons-for-hosting-a-virtual-event#) - [**01753 833811](tel:+441753833811) [GET IN TOUCH](https://www.penguins.co.uk/blog/4-key-reasons-for-hosting-a-virtual-event#) - Midlands - [212 Ikon Estate Droitwich Road Hartlebury DY10 4EU](https://goo.gl/maps/8nHHjJh9LKu) - [**Find on map](https://goo.gl/maps/8nHHjJh9LKu) - London - [8 Dean Street Soho London](https://goo.gl/maps/8nHHjJh9LKu)[W1D 3RW](https://goo.gl/maps/8nHHjJh9LKu) -  [**](https://goo.gl/maps/8nHHjJh9LKu) [![Penguins Incentive Travel](https://www.penguins.co.uk/hs-fs/hubfs/Design_By_Blend/Homepage/penguins-incentive-travel-logo-revs.png?width=141&name=penguins-incentive-travel-logo-revs.png "Penguins Incentive Travel")](https://www.penguins.co.uk/events/incentive-travel) [Privacy Policy](https://www.penguins.co.uk/privacy-policy) | [Cookies](https://www.penguins.co.uk/cookies) Website by Blend