--- title: Technology Brand Launch & Party description: Find out how we designed and produced the perfect brand launch party for a UK marketing company - read our case study. image: https://www.penguins.co.uk/hubfs/Penguins-sep16/images/rocket_fuel_launchff0000ef810e6d3bae83e22957d97fdb.jpg --- Want to talk about your event? give us a call on: [+44 (0)1753 833 811](tel:+441753833811) *x* [![Penguins Events Ltd](https://www.penguins.co.uk/hs-fs/hubfs/Penguins-sep16/images/logo.png?width=193&height=40&name=logo.png "Penguins Events Ltd")](https://www.penguins.co.uk/) ** ** ### Contact us # Technology Brand Launch & Party Technology and Media #### WHO Technology and Media #### WHAT Brand Launch Party #### WHERE The Strand, London #### HOW BIG 250 guests #### Results > “I  have no words to thank the whole Penguins team for this event. The feedback I received from the team and our guests is just mind blowing. Richard (our president) said that this was the best party he attended in the past 8-9 years. In case you wonder, he does attend a lot of company parties. I can only give myself credit for allowing Mark to meet me and introduce Penguins' services to me a couple of months ago. Probably one of the best decisions in my career so far!" #### The Brief Penguins were asked to organise a [launch party](https://www.penguins.co.uk/blog/the-dos-and-donts-of-a-product-launch-event) to announce the opening of a UK digital marketing company. Founded in the US, this exciting new UK start-up were keen to  make a noise in the UK digital market with a fun opening event that would create instant impact among London’s leading marketing and media agencies. The venue chosen was Adam Street Private Members’ Club set in amazing vaults beneath The Strand – right in the heart of agency land. #### Solution Penguins delivered a [full service launch](https://www.penguins.co.uk/launch-events) communications strategy which appealed to all the senses. A brand was created especially for the party which appeared on all pre-event marketing communications, registration badges and party stands. Clever coloured lighting projected the corporate logo onto the walls of the vaults. A vodka ice luge, bespoke cupcakes and carpets featuring the corporate logo created the perfect party brand.  The client managed the initial invitation communication (on and offline) with a mix of funky corporate shaped invites, which were sent to a few thousand contacts. Guests pre-registered on a party site and everyone was then entered into a prize draw. On the night, guests were greeted by the [Penguins team](https://www.penguins.co.uk/about-us) with a warm welcome, branded name badges and pre-drink photo. Guests enjoyed bespoke coloured cocktails and finger bowl food whilst being entertained with some amazing moves from a Contortionist on a plinth and a crystal Ball manipulator. Chill out background music filled the air until 9.30pm when the party went into full swing with a unique mix of DJ, percussion from “Bongo Dave” and a saxophonist.  Throughout the night, photos of guests on the dance floor were projected onto huge video screens intermixed with brand messaging and music videos – much to the delight of the media crowd.  After the party, a link allowed the client’s party goers to relive the evening all over again.  #### We provided the following services: - Venue find - Full [pre-event management](https://www.penguins.co.uk/services/event-management) - registration & badges - Full Branding & design - concept, wall graphics, cupcakes & vodka luge - [Production & logistics ](https://www.penguins.co.uk/what/event-production)- corporate colour lighting, carpet & video screens - Entertainment - contortionist, crystal ball manipulator, percussionist, saxophonist & video DJ - Photography - pre and during event, with images live to the screens [< back to case studies](https://www.penguins.co.uk/case-studies) # Put Penguins to the Test Talk to Penguins and take the first step to an amazing live experience. [See what we do](https://www.penguins.co.uk/case-studies/brand-launch#) [Talk to us](https://www.penguins.co.uk/case-studies/brand-launch#) [![Penguins Logo](https://www.penguins.co.uk/hs-fs/hubfs/Penguins%20(2023)/RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png?width=1434&height=480&name=RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png "Penguins Logo")](https://www.penguins.co.uk/) © penguins 2026 ### Services [event management](https://www.penguins.co.uk/services/event-management) [event production](https://www.penguins.co.uk/services/event-production) [event digital](https://www.penguins.co.uk/services/event-digital) [corporate events](https://www.penguins.co.uk/corporate-events) [reward and recognition](https://www.penguins.co.uk/services/reward-and-recognition) ### Events [conferences](https://www.penguins.co.uk/events/conferences) [sales kick-offs](https://www.penguins.co.uk/events/sales-kick-offs) [product + brand](https://www.penguins.co.uk/events/launch-events) [experiential](https://www.penguins.co.uk/events/experiential) [gala dinners](https://www.penguins.co.uk/events/gala-dinner) [incentive travel](https://www.penguins.co.uk/events/incentive-travel) [awards](https://www.penguins.co.uk/events/award-ceremonies) [exhibitions](https://www.penguins.co.uk/events/exhibitions) ### [Results](https://www.penguins.co.uk/results) ### [About Us](https://www.penguins.co.uk/case-studies/brand-launch#) ### Clients [professional services](https://www.penguins.co.uk/sector/professional-services-events)[automotive](https://www.penguins.co.uk/sector/automotive-events)[healthcare](https://www.penguins.co.uk/sector/healthcare-events)[retail](https://www.penguins.co.uk/sector/retail-events) ### [Case Studies](https://www.penguins.co.uk/case-studies) ### [Events Blog](https://www.penguins.co.uk/blog) ### [Travel Blog](https://www.penguins.co.uk/incentive-travel-blog) ### [About Us](https://www.penguins.co.uk/about-us) ### [Contact Us](https://www.penguins.co.uk/case-studies/brand-launch#) - [**01753 833811](tel:+441753833811) [GET IN TOUCH](https://www.penguins.co.uk/case-studies/brand-launch#) - Midlands - [212 Ikon Estate Droitwich Road Hartlebury DY10 4EU](https://goo.gl/maps/8nHHjJh9LKu) - [**Find on map](https://goo.gl/maps/8nHHjJh9LKu) - London - [8 Dean Street Soho London](https://goo.gl/maps/8nHHjJh9LKu)[W1D 3RW](https://goo.gl/maps/8nHHjJh9LKu) -  [**](https://goo.gl/maps/8nHHjJh9LKu) [![Penguins Incentive Travel](https://www.penguins.co.uk/hs-fs/hubfs/Design_By_Blend/Homepage/penguins-incentive-travel-logo-revs.png?width=141&name=penguins-incentive-travel-logo-revs.png "Penguins Incentive Travel")](https://www.penguins.co.uk/events/incentive-travel) [Privacy Policy](https://www.penguins.co.uk/privacy-policy) | [Cookies](https://www.penguins.co.uk/cookies) Website by Blend