With lines between digital and physical communications becoming increasingly blurred, it’s no wonder why event managers and marketing professionals are keen to maximise the benefits of live and virtual customer interactions. The days of one off events are fast becoming a thing of the past, organisations are now integrating their marketing activities with live events in order to maximise engagement, deepen relationships, accelerate sales circles and increase life-time value.
With this in mind the event app has fast become an essential tool in the event managers arsenal. In the report below we look at some of the tangible benefits of integrating a custom app into your marketing mix, who are the early adopters, some of the barriers and what the future holds for event mobile apps.
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