--- title: Customer Brand Activation and Exhibition description: Penguins work with Laithwaites to help raise brand awareness through this consumer facing experiential event. Delivering a range of event production services. image: https://www.penguins.co.uk/hubfs/Penguins-sep16/images/laithwaites-aafff0000ef810e6d3bae83e22957d988cd.jpg --- Want to talk about your event? give us a call on: [+44 (0)1753 833 811](tel:+441753833811) *x* [![Penguins Events Ltd](https://www.penguins.co.uk/hs-fs/hubfs/Penguins-sep16/images/logo.png?width=193&height=40&name=logo.png "Penguins Events Ltd")](https://www.penguins.co.uk/) ** ** ### Contact us # Customer Brand Activation and Exhibition National Retailer #### WHO National Retailer #### WHAT Experiental #### WHERE London #### HOW BIG 20,000 guests #### Result  - [Increased brand awareness](https://www.penguins.co.uk/blog/increase-brand-awareness-with-live-events) - Data Capture - 50% of all attendees opted in to receiving future communications from Laithwaites from the prize draw - Best ever year for sales! #### The Brief Our client, global wine distributor ‘Laithwaites Wine’ is the official sponsor of the renowned ‘Affordable Art Fair’ an [experiential event](https://www.penguins.co.uk/experiential) targeted at consumers. It was the fantastic synergy between art and wine that brought this partnership about. Laithwaites needed assistance at all of the UK tour venues (Battersea x 2 events & Hampstead Heath 1 x event) to design, build and project manage all branded channels with the following objectives in mind: - **Raising brand awareness** – keeping Laithwaite’s Wine top of mind for existing customers and educating new ones of their existence - **Affinity** – building long lasting relationships through meaningful experiences and educating people on Laithwaites wines and company values - **Recruit new customers** – through sampling, retailing and capturing data   #### Challenges - Careful delivery of all the wine! - The Battersea venue is located in the middle of Battersea park so there were a lot of things to consider logistically when transporting all the kit to and from the venue #### Solution We provided the design and build of a large, well stocked Laithwaites branded bar for all attendees of the Affordable Art Fair to enjoy fine wine whilst browsing the [exhibition](https://www.penguins.co.uk/exhibitions). In addition to this, pop-up order points were located throughout the venue to increase brand awareness, along with competitions to win cases of fine wine and promotional offers – e.g. 15% off and free delivery #### We provided the following services: - Logistics & Production Management - Design and build of bar - Transport - Crew - ![Art Fair Event Management](https://www.penguins.co.uk/hubfs/Penguins-sep16/images/_mg_6728.jpg "Art Fair Event Management") - ![Affordable_arts_fair.jpg](https://www.penguins.co.uk/hubfs/Case%20study/Affordable_Arts_Fair/Affordable_arts_fair.jpg "Affordable_arts_fair.jpg") - ![Affordable_arts_fair_2.jpg](https://www.penguins.co.uk/hubfs/Case%20study/Affordable_Arts_Fair/Affordable_arts_fair_2.jpg "Affordable_arts_fair_2.jpg") [< back to case studies](https://www.penguins.co.uk/case-studies) # Put Penguins to the Test Talk to Penguins and take the first step to an amazing live experience. [See what we do](https://www.penguins.co.uk/case-studies/laithwaites-experiential-exhibition#) [Talk to us](https://www.penguins.co.uk/case-studies/laithwaites-experiential-exhibition#) [![Penguins Logo](https://www.penguins.co.uk/hs-fs/hubfs/Penguins%20(2023)/RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png?width=1434&height=480&name=RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png "Penguins Logo")](https://www.penguins.co.uk/) © penguins 2026 ### Services [event management](https://www.penguins.co.uk/services/event-management) [event production](https://www.penguins.co.uk/services/event-production) [event digital](https://www.penguins.co.uk/services/event-digital) [corporate events](https://www.penguins.co.uk/corporate-events) [reward and recognition](https://www.penguins.co.uk/services/reward-and-recognition) ### Events [conferences](https://www.penguins.co.uk/events/conferences) [sales kick-offs](https://www.penguins.co.uk/events/sales-kick-offs) [product + brand](https://www.penguins.co.uk/events/launch-events) [experiential](https://www.penguins.co.uk/events/experiential) [gala dinners](https://www.penguins.co.uk/events/gala-dinner) [incentive travel](https://www.penguins.co.uk/events/incentive-travel) [awards](https://www.penguins.co.uk/events/award-ceremonies) [exhibitions](https://www.penguins.co.uk/events/exhibitions) ### [Results](https://www.penguins.co.uk/results) ### [About Us](https://www.penguins.co.uk/case-studies/laithwaites-experiential-exhibition#) ### Clients [professional services](https://www.penguins.co.uk/sector/professional-services-events)[automotive](https://www.penguins.co.uk/sector/automotive-events)[healthcare](https://www.penguins.co.uk/sector/healthcare-events)[retail](https://www.penguins.co.uk/sector/retail-events) ### [Case Studies](https://www.penguins.co.uk/case-studies) ### [Events Blog](https://www.penguins.co.uk/blog) ### [Travel Blog](https://www.penguins.co.uk/incentive-travel-blog) ### [About Us](https://www.penguins.co.uk/about-us) ### [Contact Us](https://www.penguins.co.uk/case-studies/laithwaites-experiential-exhibition#) - [**01753 833811](tel:+441753833811) [GET IN TOUCH](https://www.penguins.co.uk/case-studies/laithwaites-experiential-exhibition#) - Midlands - [212 Ikon Estate Droitwich Road Hartlebury DY10 4EU](https://goo.gl/maps/8nHHjJh9LKu) - [**Find on map](https://goo.gl/maps/8nHHjJh9LKu) - London - [8 Dean Street Soho London](https://goo.gl/maps/8nHHjJh9LKu)[W1D 3RW](https://goo.gl/maps/8nHHjJh9LKu) -  [**](https://goo.gl/maps/8nHHjJh9LKu) [![Penguins Incentive Travel](https://www.penguins.co.uk/hs-fs/hubfs/Design_By_Blend/Homepage/penguins-incentive-travel-logo-revs.png?width=141&name=penguins-incentive-travel-logo-revs.png "Penguins Incentive Travel")](https://www.penguins.co.uk/events/incentive-travel) [Privacy Policy](https://www.penguins.co.uk/privacy-policy) | [Cookies](https://www.penguins.co.uk/cookies) Website by Blend