--- title: Press Launch description: We helped to enhance a John Lewis SS16 press launch event with lighting and event production services. image: https://www.penguins.co.uk/hubfs/Penguins-sep16/images/john-lewis-autumn-winter-press-event.jpg --- Want to talk about your event? give us a call on: [+44 (0)1753 833 811](tel:+441753833811) *x* [![Penguins Events Ltd](https://www.penguins.co.uk/hs-fs/hubfs/Penguins-sep16/images/logo.png?width=193&height=40&name=logo.png "Penguins Events Ltd")](https://www.penguins.co.uk/) ** ** ### Contact us # Press Launch Leading National Retailer #### WHO Leading National Retailer #### WHAT SS16 Fashion Show #### WHERE RSA, London #### HOW BIG 260 Press Members #### Result > " Together we have taken JLP up two levels and they were only looking to keep to the same level. Thank you." - **Managing Director > ** #### The brief After receiving the design for all of the spaces at the #JLTrend Spring Summer 2016 show a week prior to the event, we had to react quickly to the design brief, working in very close association with set builders Collins Winning. After a lightning site recce, we set about designing lighting that would best show off the all important stock from this year's SS16 lines. We wanted to ensure that the [product](https://www.penguins.co.uk/launch-events) was shown to it’s best advantage but without taking over the space with bulky and technical kit. Discretion was key in all but one of the spaces. #### Challenges - Ensuring that the product was well lit and used shadow and structure to light the products in interesting ways. - While working with Collins Winning, we had to devise ways to install lighting as discreetly as possible. - Helping to manage the AV and content alongside John Lewis’ own team and the various AV departments in the lead up to the [product launch](https://www.penguins.co.uk/launch-events). #### Solution We took each space on it’s individual design and worked carefully to select and hire lights that best suited both the design and the function required.  This was very much an [event](https://www.penguins.co.uk/services/event-management) which was ever-changing and we followed the set teams installing lighting carefully according to the design treatment. We then worked alongside the product dresser teams to focus lighting in a beautiful and effective way. We used our experience to assist in finding solutions for screen displays in unusual ratios and to solve on-site issues with electrics or artistic solutions in an agile and swift manner. #### We provided the following services: - Pre-production - Lighting Design - AV Consultancy - Lighting installation - Transportation - Constant on-site support from Penguins - ![press event lighting and production](https://www.penguins.co.uk/hubfs/Case%20study/Lighting_and_production_press_event.jpg "press event lighting and production") - ![John Lewis press launch event](https://www.penguins.co.uk/hubfs/Case%20study/Press_Launch_event_John_Lewis.jpg "John Lewis press launch event") [< back to case studies](https://www.penguins.co.uk/case-studies) # Put Penguins to the Test Talk to Penguins and take the first step to an amazing live experience. [See what we do](https://www.penguins.co.uk/case-studies/john-lewis-press-launch#) [Talk to us](https://www.penguins.co.uk/case-studies/john-lewis-press-launch#) [![Penguins Logo](https://www.penguins.co.uk/hs-fs/hubfs/Penguins%20(2023)/RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png?width=1434&height=480&name=RS20188_Penguins_logo_MASTER_2COLOUR%20(1).png "Penguins Logo")](https://www.penguins.co.uk/) © penguins 2026 ### Services [event management](https://www.penguins.co.uk/services/event-management) [event production](https://www.penguins.co.uk/services/event-production) [event digital](https://www.penguins.co.uk/services/event-digital) [corporate events](https://www.penguins.co.uk/corporate-events) [reward and recognition](https://www.penguins.co.uk/services/reward-and-recognition) ### Events [conferences](https://www.penguins.co.uk/events/conferences) [sales kick-offs](https://www.penguins.co.uk/events/sales-kick-offs) [product + brand](https://www.penguins.co.uk/events/launch-events) [experiential](https://www.penguins.co.uk/events/experiential) [gala dinners](https://www.penguins.co.uk/events/gala-dinner) [incentive travel](https://www.penguins.co.uk/events/incentive-travel) [awards](https://www.penguins.co.uk/events/award-ceremonies) [exhibitions](https://www.penguins.co.uk/events/exhibitions) ### [Results](https://www.penguins.co.uk/results) ### [About Us](https://www.penguins.co.uk/case-studies/john-lewis-press-launch#) ### Clients [professional services](https://www.penguins.co.uk/sector/professional-services-events)[automotive](https://www.penguins.co.uk/sector/automotive-events)[healthcare](https://www.penguins.co.uk/sector/healthcare-events)[retail](https://www.penguins.co.uk/sector/retail-events) ### [Case Studies](https://www.penguins.co.uk/case-studies) ### [Events Blog](https://www.penguins.co.uk/blog) ### [Travel Blog](https://www.penguins.co.uk/incentive-travel-blog) ### [About Us](https://www.penguins.co.uk/about-us) ### [Contact Us](https://www.penguins.co.uk/case-studies/john-lewis-press-launch#) - [**01753 833811](tel:+441753833811) [GET IN TOUCH](https://www.penguins.co.uk/case-studies/john-lewis-press-launch#) - Midlands - [212 Ikon Estate Droitwich Road Hartlebury DY10 4EU](https://goo.gl/maps/8nHHjJh9LKu) - [**Find on map](https://goo.gl/maps/8nHHjJh9LKu) - London - [8 Dean Street Soho London](https://goo.gl/maps/8nHHjJh9LKu)[W1D 3RW](https://goo.gl/maps/8nHHjJh9LKu) -  [**](https://goo.gl/maps/8nHHjJh9LKu) [![Penguins Incentive Travel](https://www.penguins.co.uk/hs-fs/hubfs/Design_By_Blend/Homepage/penguins-incentive-travel-logo-revs.png?width=141&name=penguins-incentive-travel-logo-revs.png "Penguins Incentive Travel")](https://www.penguins.co.uk/events/incentive-travel) [Privacy Policy](https://www.penguins.co.uk/privacy-policy) | [Cookies](https://www.penguins.co.uk/cookies) Website by Blend