Result
"It really was an extraordinary venue, well organised and with excellent company. I certainly feel very privileged to have gone!"
- Senior Conference Planner
The Brief
Our client, a large pharmaceutical company, wanted to reward their top performing sales team with a 4 night/5 day excursion to a luxury short-haul location within Europe. As the team members were invited to bring a guest, Penguins were required to provide engaging activities for couples. It was also specified that the agenda for this excursion needed a good mix of planned activities and free time; allowing the group to enjoy the destination at their leisure.
The client wanted to step away from a traditional reward programme, in order to capitalise on fun! The client required a four day agenda, integrating a plenary meeting and gala dinner whilst capturing the new company culture.Challenges
- The client didn't want a conference. They specified to Penguins that they would like an impressively unique, large scale events with a twist, that would ensure all their staff leave on a high.
- When selecting a venue, Penguins had to ensure it was a short distance from the airport.
- Many of the guests were expecting a long-haul destination, therefore Penguins had the challenge of changing perceptions to demonstrate short-haul destinations can be just as luxurious and fun.
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