Result

"We worked with the client to ensure all needs were met, and with 98% of winners motivated by the trip, the results speak for themselves."

 

- Penguins

The brief

Our client is the world’s second largest Human Resources provider and temporary staffing firm, so it knows the importance of its people. Having worked with Penguins on incentive trips for its winning sales teams for several years, the team came to us with visions of repeated success. And, boy, did we deliver. 

Challenges

• We had to top previous incentives we had provided for the client
• Ensure activities surpassed expectations

Solution

The client's aim was to motivate and reward the sales force while encouraging non-winners to work towards winning a place on the next incentive trip. For a rewarding incentive that had something for everyone, we proposed both Bangkok and Phuket as destinations that blended city and beach. The client loved the idea, so we were full steam ahead managing a full comms plan, including teaser video, to launch the destination. 

We kept the client’s internal pillars front and centre throughout the trip with vital CSR activities including making donations to a local school and the funding of a basketball court near our location. Plus, we made sure to keep winners feeling connected to each other and their once-in-a-lifetime trip with a bespoke app. Here they could leave notes on a message wall, collate important information and even feedback to wider teams. 

That feedback just proved how successful the trip was. Plenty left messages saying this was the ‘best trip to date’, and our bespoke app was a big talking point, with 90% of winners rating it excellent. Even better, 98% of winners were motivated by the trip. So, we achieved exactly what the client set out to and offered incredible service along the way. That’s just what we do here.