National Retailer


Vintage Wine Festival


Old Billingsgate, London


5,000 delegates


" We want to continue to develop the event, we've moved from a wine tasting event to a real festival…A great success for Laithwaites!" - Development Manager


The Brief

To provide logistical support and renewed creative energy to one of the largest private wine shows in Europe, established since 1979. Penguins was asked to introduce a new approach when the show moved from the Royal Horticultural Halls to Old Billingsgate Market on the banks of the Thames. The value to Laithwaites centers around support, creative ideas and the can-do attitude of Penguins' staff. 

With a history of over twenty years at the same venue, Laithwaites wanted to create an event to take the Vintage Festival to the next level.


  • Careful delivery of all the wine!
  • New venue – lots of logistical changes made to the setup of the exhibition


We designed and built the 'Exhibition Area' which included over 300 stands, along with the Taste Tunnel where we recreated a live vineyard! Our team further created two Tasting Theatres and Fine Wine areas. 

We provided the following services:

  • CAD Design
  • Logistics
  • Design & Print
  • Sound, Light and AV Production
  • Trucking
  • Live Support
  • Growers Supper Aftershow Party
  • experiential event Vintage wine Festival
  • Wine tasting at experiential event
  • tasting and seminar at vintage wine festival

Put Penguins to the Test

Talk to Penguins and take the first step to an amazing live experience.