--- title: Are you realising the true value of event photography? description: You have planned your event and it has been a great success, now what do you do with all of that event photography? Are you realising its true potential? image: http://www.penguins.co.uk/hubfs/Design_By_Blend/Blog/true-value-of-event-photography.jpg --- Want to talk about your event? give us a call on: [+44 (0)1753 833 811](tel:+441753833811) *x* [![Penguins Events Ltd](https://www.penguins.co.uk/hs-fs/hubfs/Penguins-sep16/images/logo.png?width=193&height=40&name=logo.png "Penguins Events Ltd")](https://www.penguins.co.uk/) ** ** ### Contact us ** ### Subscribe # Are you realising the true value of event photography? 10 Apr 2014 | by [Admin](https://www.penguins.co.uk/blog/author/admin) More professional photography – who needs it eh? Well, you’re a creative person with an imagination the size of a planet so try this. Change your perspective. Stop the world, freeze time and wander around your event photographer and look at him or her from another angle entirely – turn them upside down, inside out. The *value* is not really in the images at all. The value lies in converting guest photographs into oversized, personalised, unique business cards – cards that will see the light of day, not just get filed away and forgotten. [Event photos](https://www.penguins.co.uk/services/event-digital) are a way to pull the shiniest, most socially-active people out of the crowds and make them even happier by feeding their (lovely) egos and by quite literally putting a floodlight on them; *and then associating your message with those positive vibes*. It's the bold and the brave who step up to the plate for photographs first. What could *you* do with a small army of the bold and the brave running out into the night clutching your message and anxious to show it to anyone and everyone who asks “What was that *do* that you went to like? Any good?” [![Discover the benefits of using an event app at your event. Download our free whitepaper.](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2503545/aff47534-4c64-4cb7-93bc-a75147bbc06b.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2503545/aff47534-4c64-4cb7-93bc-a75147bbc06b) Rather like great-grandma’s prized watercolour entitled “Didn’t we have a lovely time the day we went to Bangor” it’s *the frame* that’s valuable to *you*, not the picture. The post-event work is more than a tear-down, a clean-up and B2B distribution of glossy photos of celebrities handing cheques over on a red carpet. You’ve gathered together scores, hundreds or even thousands of people from carefully-targeted demographics, spent a small fortune on giving them a fantastic experience and now you’re just going to let them walk out of the door? Are you serious? Your guests are going to wake up the following morning with a mild hangover, nightmare hair and the business card of the miserable taxi driver who took them home (and only that because there was a little plastic tray of them next to the big “No Smoking” sticker). At best they might remember the address of the *venue* – at worst they’ll be online over their cornflakes, sharing horrible fuzzy mobile-phone photos. Probably, unless you do something about it, photos of someone under *your event banner*, gently passing out on a plate of chicken bones and cold gravy soon after calling a taxi. This is not your ideal post-event publicity! - Guest photography is all about extending your image control and repeating your message beyond the event. - Freely given, printed on-site and scattered online the benefits of professional guest photography can be astounding. - Self-selected early-adopters and influential social butterflies leave your event *physically carrying your details and message* on their mementos – and actually *want* to show them off - Those “easy share” buttons on the online albums now work *for* you, not against you - every share sends *your* message further out into the world, wrapped around happy and positive moments Guest photography is the little red-ribbon bow that puts your event neatly back into the box. It’s your post-event, ground-level publicity material! Maybe you *do* need more photography after all? [![Download our FREE guide today](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2503545/f9ea0f87-0540-4be7-adc3-b7dc5153b049.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2503545/f9ea0f87-0540-4be7-adc3-b7dc5153b049) #### By Admin  [More articles](https://www.penguins.co.uk/blog/author/admin) by Admin [< back to blog](https://www.penguins.co.uk/blog) - [Event Photography](https://www.penguins.co.uk/blog/topic/event-photography) #### RECOMMENDED POSTS #### SHARE THIS BLOG POST: [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.penguins.co.uk%2Fblog%2Frealise-the-true-value-of-event-photography%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.penguins.co.uk%2Fblog%2Frealise-the-true-value-of-event-photography%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.penguins.co.uk%2Fblog%2Frealise-the-true-value-of-event-photography%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Are%20you%20realising%20the%20true%20value%20of%20event%20photography%3F) ### Like what you've read? 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