Even for seasoned professionals, conference planning can be an overwhelming undertaking. So we've created a guide to what really matters for a great conference that engages and inspires today's delegates
Just the sheer number of decisions that need to be made can be enough to test the resolve of our most decisive colleagues. Too often, to ensure nothing is forgotten, living, breathing conferences are reduced to a checklist of choices to make and tasks to complete.
However, this ignores how much thought needs to go into making these decisions if an event is going to be a success.
Simply put, every individual element of your conference is an opportunity to build towards achieving your event goal – whether that’s making attendees feel appreciated, educating delegates about upcoming changes, or simply encouraging everyone to have a good time.
That’s why every choice should be treated as a vital part of your strategy and every possibility needs to be viewed through the lens of how it engages delegates and brings you closer to success.
Our new guide, How to Organise a Successful Conference in 2018, can help you change the way you think about organising conferences and includes information on:
- Developing your goals
- Understanding what delegates want
- Why delegate engagement and conference comms are vital
- The impact of venue, theme and festivalisation
- Choosing speakers and entertainment
- Knowing which conference technology is right for you
- Turning results into resolutions
Read our new guide today and take the first step towards discovering a better way to create delegate-centred and goal-orientated conferences.
By Anthony Kelly
Anthony began his marketing career back in 2008 after studying business management & marketing at the University of Stirling. He joined the events and incentive travel industry in 2015 after spending a number of years in the engineering, oil & gas and transport & logistics industries.More articles by Anthony Kelly