Always on the search for inspiration, some Penguins ventured out to a Chartered Institute of Marketing seminar last week entitled "Now that's what I call creativity".
The seminar explored how creativity can be developed and nurtured within an organisation. As always with such events, the content was broad, catering for a spectrum of industries, yet provided some thought provoking moments.
A highlight for us was an example that was shared, showing how technology can be used to engage and influence audiences.
Have a look and see what you think. We loved it!
By Anthony Kelly
Anthony began his marketing career back in 2008 after studying business management & marketing at the University of Stirling. He joined the events and incentive travel industry in 2015 after spending a number of years in the engineering, oil & gas and transport & logistics industries.More articles by Anthony Kelly