Incentive – St Petersburg

The brief

The client wanted to reward all their Sales staff with a luxurious trip to a premium short-haul destination. The client required this trip to take the same format as their previous excursions (Gstaad) however wanted new fresh ideas for the agenda/group activities.


  • Short timescale for managing all the visa’s for attendees
  • We also had a new project lead to take over half way through the project, so it was just ensuring the relationship and deadlines were maintained throughout


32 guests


St Petersburg, Russia


Following on from the highly successful and unique incentive event for this group the year prior, we decided to offer a destination that would work in complete contrast to offer a totally different experience. The trip took place during the ‘White Night’ season of St Petersburg in which the city never gets dark and therefore, never sleeps! Guests were treated to 5* luxury at the Orient Express owned Grand Europe hotel and enjoyed a dusk river tour, military helicopter transfers to the palaces of Pushkin, an exclusive private tour of the Hermitage and a private dinner at the impressive Stroganoff Palace accompanied by a private intimate performance of swan lake by the famous Mariinsky ballet theatre.

We provided the following services:

  • Event logistics
  • Programme
  • Entertainment
  • Ground support
  • Transportation
  • 24-hour on-hand support from Penguins


"What a great week, thank you for all your hard work looking after us. You did a fantastic job and made it very special."
Incentive Winner