Laithwaites (Vintage Wine Festival)

The Brief 

To provide logistical support and renewed creative energy to one of the largest private wine shows in Europe. The show has been established since 1979, Penguins were asked to introduce a new approach when the show moved from the Royal Horticultural Halls to Old Billingsgate Market on the Banks of the Thames. The value to Laithwaites centers around support, creative ideas and the can do attitude of Penguins staff.

With a history of over twenty years at the same venue, Laithwaites wanted to create to take the Vintage Festival to the next level.

Challenges

  • Careful delivery of all the wine!
  • New Venue – lots of logistical changes to be made to the setup of the exhibition

Scale

5,000 delegates over 2 days

Location

Old Billingsgate, London 

Solution

Design and build of Exhibition Area with over 300 stands. Creation of a Taste Tunnel where we recreated a live vineyard! Build of two Tasting Theatres and Fine Wine areas

We provided the following services:

  • CAD Design
  • Logistics
  • Design & Print
  • Sound, Light and AV Production
  • Trucking
  • Live Support
  • Growers Supper Aftershow Party

Result 

"We want to continue to develop the event, we've moved from a wine tasting event to a real festival…A great success for Laithwaites!"


John Kemp, Laithwaites