Buyer Event (Media)
The marketing team needed to find an exciting medium to communicate their latest product portfolio to their top buyers. The event had to have a clear and innovative concept to impress a hard-edged group of senior corporate buyers, remain true to the brand, produced within a tight timeframe.
Scale
300
Solution
The central London venue was converted into a luxury cinema with a huge 10m wide screen on which to preview Paramount products. We designed a multimedia presentation featuring a collage of numerous film titles to show the volume of works available and any message requiring special attention was given extra impact with large scale graphics. Film titles, stars names and product packages were huge, bold and distinctive and left the audience in no doubt as to which company offered the most attractive offers to the marketplace.
After the presentation the cinema was quickly transformed into an exclusive party venue, with different areas themed to different films. The party included "Alfie's" pool lounge, with luxurious red velvet draping, neon cocktail bar and leather seating. Another bar was themed like the great outdoors, complete with a 7ft tall grizzly bear. meanwhile on the live band stage, alien spacecraft flew overhead with a 1940s styled cityscape and search lights.
We provided the following services:
- Event branding, design and animation
- Full live event production
- Concept and creation
- Creation of high-end graphic animations
- Full event management
Result
"We were thrilled with the impact created by Penguins. They understood our brand, what we are about, and expressed that creatively in the event. Thank you"