Art Conference (FMCG)
The brief was to design a creative conference to communicate the message that everyone is an important part of the overall business process.
Scale
150
Solution
We created 'The Big Picture' concept, with an art theme running through the conference. The stage set was designed around jigsaw pieces which changed colour for each speaker – maintaining individuality within the big picture.
Following the business meeting, we designed a team activity consistent with the theme. Teams had to replicate what they thought was an abstract picture on to a large canvas each, and thought they were competing. However, unbeknown to them, their efforts were combined to create a huge replica of a famous Picasso painting. This was dramatically unveiled later that evening.
The evening dinner had an art gallery theme, staying true to the client's brand. Famous pictures, sculptures and works or art were re-created with a bread theme, in keeping with the brand and core product. The evening culminated with the unveiling of the picture, reminding delegates that everyone was a part of the big picture.
Penguins provided the following services:
- Full event production
- Event concept and creation
- Room design and themeing
- Presentation formatting and consultation
- Implementing health, safety & fire regulations and procedures for set-up, during the event and for de-rigging.
- Management of all on-site crew and suppliers
- Full event management
Result
The conference was to be awarded a silver medal at the Event Awards in the Best Conference category.
"We were thrilled by the creativity and totally relaxed about leaving the event in your hands. Thank you"