Penguins scale new heights: first ever London Tower Bridge Fashion Show
October 26th, 2011 by Richard
On 19th October 2011, local Windsor events management company Penguins created a catwalk for the first ever international fashion show on London’s iconic Tower Bridge. The 44 metre high catwalk above the River Thames was the idea of budding entrepreneur Jessica Minh Anh, founder of J Model Management, who wanted to showcase collections from leading international fashion week designers. J Autumn fashion show was attended by VIP designers and supported by British Fashion designer, Paul Costelloe.
For the first time ever London Tower Bridge opened its doors and played host to a fashion show of fifteen international brands. With two hours to spare, after Tower Bridge was closed to the public, Penguins events and production team, swiftly transformed the 3 metre wide, 61 metre long and 44 metre high bridge into a catwalk and seating area worthy of VIP designers and fashion ambassadors from around the world. Lighting and sound systems were hung strategically from the ceiling to make the most of the space while drapes created changing rooms and a catwalk opening for the models.
Entrepreneur, Jessica Minh Anh, said “We were ready to take fashion 44m off the ground and showcase some of the world’s cutting edge collections in one of London’s most iconic buildings. I really enjoyed working with Penguins.”
Richard Bowden, Penguins Production Director said “The big challenge for us was how to light a long catwalk for photographers and video cameras. As preferred events supplier for London Tower Bridge, we knew how to make the most of the space and where to position sound and lighting to best effect. We were proud to be part of Jessica Minh Anh’s fashion debut in this historic building.”
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